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Why Is It CRITICAL to Use a "Media Buyer" for Marketing Campaigns?

Using a "Media Buyer" for TV and advertising campaigns is important for several reasons:

1. INDUSTRY EXPERTISE: Media buyers such as Omnivisual have specialized knowledge and expertise in the field of advertising and media planning. Omnivisual has been assisting clients both national and regional for over 35 Years. We understand the intricacies and often secret strategies of different media channels, including TV, Print, Social Media, Digital Marketing and can effectively navigate the complex landscape to create successful campaigns.

2. COST EFFICIENCY & NEGOTIATION EXPERIENCE: Media buyers like us have the skills to negotiate media buying rates and secure the best deals for their clients. They are well-versed in the pricing structures of different TV networks & value "throw-ins" and can leverage media relationships with broadcast outlets to get the most value for our clients' advertising budgets.

3. OPTIMAL TARGETING REACH: Media buyers have access to industry data and market research, allowing us to identify the most relevant and effective TV channels and programs for reaching a specific target audience. They can strategically plan and place ads to ensure maximum exposure only to the RIGHT AUDIENCE.


4. CAMPAIGN TRACKING AND OPTIMIZATION: Media buyers like Omnivisual continuously monitor and analyze the performance of TV and advertising campaigns. They use data and analytics to make informed decisions and optimize the campaigns for better results. This includes adjusting the media mix, refining targeting strategies, producing :15, :30 or :60 second commercials and optimizing ad placements. [WATCH OUR PRODUCTION DEMO REEL AT TOP OF THIS PAGE]

5. TIME AND BUDGET SAVINGS: Managing TV and advertising campaigns can be time-consuming and resource-intensive. By outsourcing these tasks to a media buyer, businesses can focus on their core operations while we handle the planning, buying, and management of the campaigns.

Overall, using a media buyer like Omnivisual for advertising media and campaigns can lead to more effective and efficient campaigns, better targeting, cost savings, and improved ROI.


Omni Visual Media is a full-service national brand agency and production company for 35+ successful years, working with some of the largest international brands such as American Airlines, New Balance, Marriott, Hilton, Pedigree, Lego, NFL Football Brands to name only a few.

Award-Winning Brand Marketing & Production for Over 35 Years.

Keller / Southlake based Omnivisual has been creating international award-winning campaigns for national brands with genius producers and ridiculously talented creatives for over 35 years. By partnering with the greatest minds in marketing, we create original broadcast television shows and commercials, web content and social media, combined with engaging marketing and media strategies, photography, print, and digital interactive user experiences.

OmniVisual provides full-service agency management or as a fresh complement to a corporate in-house marketing team. CALL TODAY to discuss your next project at 214-212-8606 or email


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